GROOVIN IS A STATE OF MIND - FREE∙FLOWING, VISIONARY YET DEEPLY ROOTED

NEW-IN

44 Label is part of ANTONIOLI GROUP for Techno Lovers.

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GROOVIN IS THE UNCONVENTIONAL

HIGHLIGHT- AVAVAV

Avavav is an independent fashion house striving for creative freedom, driven by humor, entertainment and design evolution. 
Founded in 2020, Avavav is led by Creative Director Beate Karlsson.

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GROOVIN IS PASSION - A PLAUGS INTO THE VIBE - CONNECTION

GROOVE OUR ROOTS - BERGIE by GIORGIA ANDREAZZA

Founded by Giorgia Andreazza, the brand expresses an idea that describes entities, not a precise sex. The clothes identify with dynamism, ranging from the filtered observation of art forms to attention to detail in a way that is complex and meticulous. A lover of transformation and evolution , the result is a mix of deconstructed forms and high-quality Italian fabrics.

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THE CORE

  • HUNTING

    GROOVIN, as a Cool Hunter,
    seeks personalities from the alternative scene.
    We are always monitoring trends
    to break them.
    We follow emerging Avant-Garde Brands, Independent Designers, Artists and Performers who embody an exceptional concept of art. Once we align with their philosophy, we support them wholeheartedly.

    WHO GROOVES 

  • ETHIC

    GROOVIN believes the only infinite resource
    we have on this planet is
    the power of a mindful community.
    Cooperation     makes the difference
    - the planet needs us!
    GROOVIN takes pride in offering clients
    eco-conscious brands, a “slow”
    sustainable approach and conscious purchasing.

    MANIFESTO 

  • CREATIVITY

    GROOVIN, as a Cultural Pioneer,
    works tirelessly to keep its offering different and highly inspiring
    ensuring that everyone can discover rare products
    that express and enhance their personal style.
    Pioneering Creativity
    that emerges from the underground
    reflects our inner, precious world.

    DNA 

GROOVIN CELEBRATES LIFE

LAST HAPPENINGS

  • MAM 2 Talk Event

    The fusion of upcycling, cultural inspiration, and soulful music had ignited a spark within each individual, urging them to explore their creativity and push the boundaries of artistic expression. 

    MAM 2 Talk Event

    The fusion of upcycling, cultural inspiration, and soulful music had ignited a spark within each individual, urging them to explore their creativity and push the boundaries of artistic expression. 

  • MAM 1 Talk Event

    During the MAM Talk on the 07.12.24 the Groovin store was transformed into a hub of creativity.

    MAM 1 Talk Event

    During the MAM Talk on the 07.12.24 the Groovin store was transformed into a hub of creativity.

  • GROOVIN LABEL - Creatives at work

    GROOVIN LABEL is not just a label, it's a movement. It's a place where creatives come together to push boundaries, challenge norms, and redefine the fashion industry.

    GROOVIN LABEL - Creatives at work

    GROOVIN LABEL is not just a label, it's a movement. It's a place where creatives come together to push boundaries, challenge norms, and redefine the fashion industry.

  • FadeOut Label PopUp

    Groovin collaborates with FadeOut since 2023 and appreciate immensely his founder Andrea Bonfini. This amazing brand has revolutionized the way to approach design, thinking outside the box and challenging the...

    FadeOut Label PopUp

    Groovin collaborates with FadeOut since 2023 and appreciate immensely his founder Andrea Bonfini. This amazing brand has revolutionized the way to approach design, thinking outside the box and challenging the...

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