DNA

Hunting

Groovin’s soul purpose:

-         To uncover alternative niche discoveries, explore unconventional creatives, and dive into new possibilities—providing a space where like-minded individuals inspire and uplift one another.

-         To seek emerging brands, independent designers, creatives, and performers who embody an exceptional and alternative concept of art.

-         To invite those who share our vision, approach, and values—immersing them in Groovin’s philosophy.

Creativity end Eco-consciousness Intertwining

In our space at the heart of Rome, GROOVIN takes pride in offering a curated experience similar to that of a personal closet, featuring handpicked designs that embody creativity, inclusivity, eco-consciousness, and longevity.

 Groovin is committed to celebrating creativity, ensuring its selection remains true to the moment—ever-evolving, inclusive yet exclusive. As a reflection of the Groovin community, our diverse clientele has the opportunity to discover unique pieces that express deeply a personal style meant to last.

In this approach, Groovin primarily collaborates with avant-garde brands and independent designers, promoting and supporting their work and vision.

Fashion, Music and Art

Groovin embraces an alternative attitude where everything seamlessly blends together—except when our monthly events take place. These curated happenings spotlight one of our brands, paired with artists and musicians, showcasing the true essence of our alternative experience. We celebrate and appreciate both our creative community and shoppers, welcoming walk-ins and plus ones alike.

These events create a buzz—what we call a “Happening”—all in support of true art, creativity, and soulful connections.