A radical retail concept mixing clothing, art and music while digging underground trends.


Welcome! Find rare products and embrace our style and up-cycling philosophy.

GROOVIN strives for Sustainability and Creativity
. Scouting eclectic brands and hunting, from their past collections, brand-new products, which are amazing, absolutely contemporary and eco-friendly, ready to be the grooving piece of a new outfits,
. Hunting high quality vintage clothes and reworking them in collaboration with artists, stylists and tailors,
. Chasing new designers and supporting them.

Come to visit us! …in the centre of Rome…close to the Colosseum. GROOVIN is located in the bohemian district called Rione Monti. More precisely where Gladiators used to have fun!