DNA
The radical concept store where fashion, art and music are blended together,
digging niche underground eco-trends.
Groovin everyday
- monitors new trends,
- seeks emerging brands and independent designers, artists and performers that embody an exceptional concept of beauty,
- selects those who share our vision, approach and trade policy.
Creativity and Sustainability are key factors.
In our hub in the centre of Rome GROOVIN takes pride in offering clients unique handpicked items and designs that promote brands through value of creativity, sustainable approach and conscious buying.
Groovin works hard constantly to keep the proposal always innovative, ‘slow’ and highly inspiring so that its international clientele have the opportunity to find rare products that embrace and pull out their very personal style.
Thus, Groovin mainly collaborates with Avant-Garde Brands, high-end Up-Cycling Fashion Houses and Independent Designers, fairly supporting them.
Groovin has an unerground attitude that swings between Style, Art and Music.
Everything is knitted together every day in store and boosted even more during monthly events where selected designers’ drops, artists’ creations and musicians’ performances are showcased in order to deeply experience the underground scene.
At the same time, the aim is to promote radical connections between creatives, professionals and consumers who love dealing with a loose, but conscious, city turmoil.
Groovin is not simply a store but an eclectic place where individual creativity, artistic visions and an eco-conscious way of leaving are brought to life as a unique experience.
