Groovin‘s everyday main aims are:

  • to monitor new trends,
  • to seek emerging brands and independent designers, artists and performers that embody an exceptional concept of beauty,
  • to select those who share our vision, approach and trade policy.

Creativity and Sustainability are key factors.

In its hub in the centre of Rome (where Gladiators used to have fun: Rione Monti!), GROOVIN takes pride in offering clients unique handpicked items and designs that promote brands through value of creativity, sustainable approach and conscious buying.

Groovin works hard constantly to keep the proposal always innovative, ‘slow’ and highly inspiring so that its international clientele have the opportunity to find constantly rare products that embrace and pull out their very personal style.

Thus, Groovin mainly collaborates with Avant-Garde Brands, high-end Up-Cycling Fashion Houses and Independent Designers, fairly supporting them.


Groovin has an underground attitude that swings between Style, Art and Music.

Everything is knitted together every day in store and boosted even more during monthly events where selected designers’ drops, artists’ creations and musicians’ performances are showcased in order to deeply experience the underground scene.

In the meantime, the aim is to promote radical connections between creatives, professionals and consumers who love dealing with a loose, but conscious, city turmoil.



Groovin is not simply a store but a happy place where individual creativity, artistic visions and an eco-conscious way of leaving are brought to life as a unique experience.