GROOVIN IS THE UNCONVENTIONAL
GROOVIN IS A STATE OF MIND - FREE∙FLOWING, VISIONARY YET DEEPLY ROOTED
GROOVIN IS PASSION - A PLAUGS INTO THE VIBE - CONNECTION
GROOVIN CELEBRATES LIFE.

COGNOMEN

The Japanese designer of COGNOMEN, Gene Michael Oe, designs products that make people want to give them a special name.
“COGNOMEN” = “Nickname”